User Generated Content (UGC)
& Internationalization
Challenges:
- Expand e-commerce reach to international audiences.
- Allow users to upload and share images through multiple channels.
Execution:
- Connected the existing Magento platform with Borderfree. This process included adapting product attributes output and tracking, incorporating visual elements and interface.
- Integrated Olapic with Magento for curating images based on brand, collection and product.
- Styled User Generated Content (UGC) to grant a seamless brand experience throughout the site.
Benefit:
- Expanded B2C market to a global level, selling and shipping to 50+ countries.
- Increased brand exposure and engagement which lifted conversion rates.
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Magento & WordPress
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Responsive
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B2B
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B2C
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Internationalization
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Olapic
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PHP
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JS
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SASS
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Grunt
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GIT