Winning e-Commerce with Shopify

Lead Developer, CMS Manager

2020-2022

Challenges:

  • Streamline e-commerce fulfillment and management.
  • Connect multiple platforms for a seamless user experience.
  • Collect and analyze data from diverse mediums for informed strategy planning.

Execution:

  • Migrated store from BigCommerce to Shopify, including order and customer history. The store look was renewed to be more aligned with brand guidelines and provide a better user experience through a custom-developed theme.
  • Created widgets to display merchandise in different channels (e.g. blog, third-party ticket sellers).
  • Implemented an integrated collection of data between WordPress, Shopify, Eventbrite, Flicket, MailChimp, and more. Created feed for social media.
  • Created custom reports based on the multiple touch-points and managed contacts lists, including imports and segmentation.

Benefit:

  • Costs of running the store and fulfillment lowered drastically, involving fewer resources to be completed.
  • Features of pre-sale, discounts, and bundling increased revenue.
  • Content and stock management facilitated. Inventory rotation optimized: launching and sales campaign performance increased based on collected data.
  • Sales increased with additional merchandise exposure and less friction on the path to conversion.
  • Inventory rotation optimized: launching and sales campaign performance increased based on collected data.
  • Shopify

  • WordPress

  • PHP

  • JS

  • CSS

  • Analytics

  • Email Marketing

Mobile first Shopify theme design
Caroline Gabriel

About Caroline Gabriel

Caroline is a web designer that specializes in creative and engaging websites. With more than 10 years of experience working with high profile companies, she is well versed in what it takes to create and implement stunning designs.

Other Projects

  • Bambo Nature

  • Pixafy

  • Sugarpova

  • Palladiuim

  • CR7

  • EOS

  • Yummie

  • PatchStop

  • Supersilk

  • Ceci NY

  • Ballet Beautiful

  • StockUp Express

  • Love Pastry

  • Novo Surgical

  • Switch Playground USA

  • Senal

  • Gloss48