B2B e-Commerce Catalog & Accurate Quotes

UX/UI Designer Lead Developer



  • Redesign the website interface to facilitate the search for an extensive products catalog.
  • Streamline the process of quote requests and sales.
  • Allow the in-house team to manage products and create content with ease.


  • Recreated the product catalog and website architecture.
  • Migration of data to WordPress + WooCommerce.
  • Created custom product builder and quote request that is directed to the proper team member and triggers a chain of automated emails and notifications.
  • Implemented a bulk import/editor for products and a block-based custom theme that allows layout change without coding.


  • Reduced the number of clicks between the point of entry to conversion/completion on every user flow.
  • New design is fully responsive and assisted in better search rankings.
  • Collection of leads increased and optimized by the new quote system.
  • Combination of tools and our training gave the client autonomy in administrating their content and reduced the time involved in catalog and content management.
  • WordPress

  • WooCommerce

  • B2B

  • Responsive

  • Architecture

  • UI Design

  • UX

  • PHP

  • JS

  • SASS

  • Grunt

  • GIT

  • Analytics

Homepage, Catalog Listing, Product Page
Caroline Gabriel

About Caroline Gabriel

Caroline is a web designer that specializes in creative and engaging websites. With more than 10 years of experience working with high profile companies, she is well versed in what it takes to create and implement stunning designs.

Other Projects

  • Bambo Nature

  • Pixafy

  • Sugarpova

  • Palladiuim

  • CR7

  • EOS

  • Yummie

  • PatchStop

  • Supersilk

  • Ceci NY

  • Ballet Beautiful

  • StockUp Express

  • Love Pastry

  • Novo Surgical

  • Switch Playground USA

  • Senal

  • Gloss48