B2B e-Commerce Catalog & Accurate Quotes
Challenges:
- Redesign the website interface to facilitate the search for an extensive products catalog.
- Streamline the process of quote requests and sales.
- Allow the in-house team to manage products and create content with ease.
Execution:
- Recreated the product catalog and website architecture.
- Migration of data to WordPress + WooCommerce.
- Created custom product builder and quote request that is directed to the proper team member and triggers a chain of automated emails and notifications.
- Implemented a bulk import/editor for products and a block-based custom theme that allows layout change without coding.
Benefit:
- Reduced the number of clicks between the point of entry to conversion/completion on every user flow.
- New design is fully responsive and assisted in better search rankings.
- Collection of leads increased and optimized by the new quote system.
- Combination of tools and our training gave the client autonomy in administrating their content and reduced the time involved in catalog and content management.
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WordPress
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WooCommerce
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B2B
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Responsive
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Architecture
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UI Design
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UX
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PHP
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JS
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SASS
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Grunt
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GIT
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Analytics
![Homepage, Catalog Listing, Product Page](https://carolinegabriel.com/wp-content/uploads/2023/01/ACCU-body-comp1.png)